Beijing Olympics 2008

Tip: Aperture 2…Did you know some of these abbreviations, like ICC profile, IPTC, plus many others…? Difficult to know if you just started to use Aperture or NEW to those Photography terms on the Computer plus more info from the AUN at the Beijing Olympics.

The Image below is not from the Beijing Olympics but it made me smile and reminded me of this very cool sentence by David Schloss (AUN) from the other day...oh boy it is so true...
"How to shoot at 10-frames-per-second and edit at 12-frames-per-hour."

Syrfing, Gunther Deichmann, Bali, Indonesia, Photography
© Gunther Deichmann - Surfing in Bali Indonesia

Sometimes it is so confusing and difficult to learn or master something NEW, we are so set in our ways and I cant blame you.
But believe me to get of your normal path and try some thing New can be very rewarding, or even more profitable for your business.
Recent articles from the Beijing Olympics seem to prove just that, check them out at AUN or at O’Reilys interesting observations from the Pros at the worlds biggest sporting event.

Check out the very latest info/images behind the scene at the Beijing Olympics and Aperture 2.1.1 go to:
AUN - http://www.apertureprofessional.com/
O’Reilys - http://digitalmedia.oreilly.com/aperture/certainly

Below are some very common terms used through out Aperture and in Digital Photography today.

Adobe RGB (1998) A commonly used color profile often used for printing. Many professional labs request that image files be delivered in this color space.
sRGB A common working space designed to represent the average PC monitor. Because of its small gamut, it is suitable for Web graphics but not for print production.
Adjustments HUD A heads-up display, or floating panel of contextual controls, that enables adjustments to be applied to images.
hue An attribute of color perception, also known as color phase. Red and blue are hues.
EXIF Short for Exchangeable Image File. The standard format for storing information about how an image was shot, such as shutter speed, aperture, white balance, exposure compensation, metering setting, ISO setting, date, and time.
HUD Heads-up display: a floating panel with various options. Different HUDs can adjust levels, increase brightness, modify color temperature, assign keywords, straighten horizons, or make any other adjustments.
ICC profile Created as a result of device characterization, an ICC profile contains the data about a device’s exact gamut.

IPTC
Short for International Press Telecommunications Council. IPTC metadata is used by photographers and media organizations to embed keywords in the image files themselves. Large publishers typically use image managementsystems to quickly identify images based on their IPTC information.
metadata Data describing other data, including image files. Databases use metadata to track specific forms of data. Aperture automatically extracts all industry-standard EXIF and ITPC metadata when importing images and also allows metadata such as copyright, captions, and keywords to be added.
RAW The original bit-for-bit uncompressed digital image file captured by a camera. Aperture works with RAW images through every step of the digital workflow and supports the RAW formats from all leading digital camera manufacturers.
GD

NEWS: Aperture 2 or now Aperture 2.1.1 at the Beijing Olympics, an interesting article by David Schloss from the AUN...Photoshop, Bridge, Aperture...the race is on…or is it won already?

I picked up this post from the Aperture Users Network (AUN) an interesting observation by David Schloss...
In his article David is absolutely right, many Photographers dont have the time, (try to make time) or could not be bothered to change. I know many such cases...but I know also many others who are willing to listening and try very hard to make the switch from Photoshop to Aperture, in the end it is for their own benefit. I had similar reports from India where Photographers like to make the change but find it difficult to switch from their existing workflow, the lack of “HANDS ON” a common problem...but how can we solve this?
Websites like
AUN (http://www.apertureprofessional.com/) and O’Reily (http://digitalmedia.oreilly.com/aperture/certainly) can help you a lot, or the Tutorials from the Apple Aperture site, (http://www.apple.com/aperture/tutorials/) events like the Olympic Games in Beijing are certainly a great help for all our News/Sports Photographers, and gauging from the sheer scale Apple has put up at the Beijing Olympics there is no doubt in my mind on the SOLID COMMITMENT for the Pro and Amateur Photographer by Apple.


KITESURFING
© Gunther Deichmann - Kite surfing action Philippines &
as David Schloss put it so nice...
"How to shoot at 10-frames-per-second and edit at 12-frames-per-hour."

Local and regional Retail Apple/Mac shops can contribute in hosting some Aperture events, introducing Aperture 2 at least to a basic level, I know some of these event have been organized in the US and we have done quiet a few in the Philippines with the support of the Power Mac Center in Manila, for Training schedules go to: http://www.powermaccenter.com/
My personal opinion and closing words...get familiar with one software instead messing around with many different ones. You find Aperture is not that difficult to learn or to digest, it might be a bit strange in the beginning (no need to SAVE anything) but as time goes by you going to love it...like I do. Plus you have all the integration on the Mac, perfect for events like the Olympic Games.

But now to Beijing...
Beijing Olympics and the Photoshop Paradox
( posted by David Schloss on Yesterday, 08:37 AM )

The AUN's been on the scene at the Olympics for nearly two weeks, working with Apple in the Main Press Center helping to provide support for the one-thousand-plus journalists who have descended on Beijing to cover the world's largest sporting event. While I've just arrived in country to replace someone who has been here for weeks, I've already noticed examples of what I like to call the Photoshop Paradox or "How to shoot at 10-frames-per-second and edit at 12-frames-per-hour."
Apple's got a rather large amount of support available in the MPC, (we're in the lower level, relatively near the McDonalds) with fifty MacPro desktop systems set up connected to 30-inch Cinema Displays. Members of the media are welcome to come and hook up to them and work on Aperture or any of a number of other programs on the machines, and the "broadband" connections mean that photographers can go from shooting to submission in no time.
That is, unless they are still using Photoshop as their main image management tool. I'm not talking about Bridge, I've seen a few photographers who are using various iterations of that image preview and editing tool, but for some reason many of the shooters—at least many of those who bring their own laptops in to work on their images—still have a workflow whereby they open up dozens of images at a time in Photoshop, and use that interface as the way to make their image selection...
read the complete story & more @
http://www.apertureprofessional.com/showthread.php?t=18615