Almost everyone has a blog these days. No matter if you are looking for a Mr. Green VR bonus, a recipe, trying to find the perfect travel destination or browsing the web for a perfect restaurant to bring your loved one on a date, there is a high chance you will stumble upon a blog talking about that topic. As a photographer, you need one as well.
So, why do you need a blog, how can making one benefit you and, if you decide to make one, how do you run it successfully?
Why Should I Make a Blog?
The main reason for creating your own blog is increasing your online presence. Blogs can be a wonderful tool for sharing your work with the world and, in turn, you can reap the benefits of your work by gaining exposure. This also opens you up to new opportunities, as potential clients might find you this way.
A blog is also a great tool for solidifying your brand. Through your blog and your own stories, you create an image of yourself that you want your followers and potential customers to see. Your own blog lets you display photos and present your work in your own way.
Being able to write something about your work instead of just showing it through photographs can open up more opportunities for people to understand where your art comes from. This can turn you into a better storyteller, which can be applied to your photography as well. Sometimes you might lack inspiration, and browsing through your posts can help you regain it or get motivated.
Having a blog is all fine and dandy, but with so many of them on the web, people need to be able to find yours. This is where maximizing your SEO or Search Engine Optimization can help via the usage of keywords, meta descriptions and titles, formating headlines, and optimizing images so Google has an easier time finding them. This can also help in tracking your growth and learning how to attract more people to your content.
How to Properly Run Your Blog
Before you even make a blog, you have to choose a platform that suits you. There are many platforms like WordPress, Tumblr, and FotoJournal, and each of them has its own pros and cons. Learning about each different platform might help you decide which one really suits your needs.
Choosing your audience is the next important thing, as you will need to adjust your writing style depending on the age and social status of your readers. Whatever the case, the articles should sound positive and exciting.
When it comes to the content you are putting out, always try to stick to the quality over quantity rule and showcase your best work. Your posts should include your latest work, adventures and personal experiences, as well as some of your most interesting works from the past. Audiences also love seeing behind the scenes photos, as they tell an interesting story about the process of making photography. This is also a great excuse to share some of your tips and draw more people to your blog.
On the technical side of things, you will need to learn how to write for the web, choose interesting and descriptive titles and even links that will boost your SEO rating. Adding google analytics can help you learn more about your audience and an RSS feed can be used to notify people about your new posts. Also, remember to keep your contact information or social media links on your blog. This will help clients reach you more easily if they decide to employ you or buy your work.